Top 4 SEO Strategies to Optimize your Website for Greater Traffic

The web is growing more than ever, with more & more businesses launching a website to target customers online. Today, there is hardly any business owner who doesn’t have an online identity. But unfortunately, for a large number of business owners, getting a great website is just more than enough to fetch revenue online. However, what they fail to understand is the importance of getting their business discoverable on search engines, without which their online presence is worthless. That’s where the role of SEO comes in.  

What exactly is SEO??

Search Engine Optimization is basically a technique used by webmasters to optimize their website in order to gain organic search rankings on popular search engines like Google, Bing, and Yahoo for search queries made by people who want to avail any service, buy any product or simply seek some information on the web. 

The concept of search engine optimization is not new. In fact, it has been around since mid-1990s, when the first search engines were introduced. But earlier, since there were less no. of people opting to take their business online, the competition was considerably less and all webmasters had to do was to submit the address of a page, or URL to get their website indexed by search engines. But now the scenario is altogether different. With tonnes of websites flooding the web & competing for topmost rankings, the traditional SEO tactics don’t just work. To stand out amongst your competitors, you need to strategise a plan that proves successful in fetching good traffic for your website & eventually helps in raising money for your business.

If you’re still wondering what I’m talking about, let’s take an example, say, from the perspective of a person who searches the web to buy food online via Google. Probably, he or she will end up entering “buy food online” in a search query, or “buy food online in [some place]”. What exactly, Google return is only 10 organic results or some paid advertisements on the top & right of the page. But is there only 10-15 websites offering food online?? No, there are numerous. But do you think a person would really care to look past the first

 

page of Google?? 99% of the people won’t and make an order on the first page itself. Look, how important it is to be visible on the first page itself or else your investment in getting a beautiful website is just a sheer wastage of your hard earned money, valuable time & efforts. This is why everyone owning a business online must take SEO in account parallel to the website development. Again, one should completely avoid outsourcing the project to a digital marketing agency that still practices traditional SEO tactics that are outdated. Today SEO is more than just incorporating keywords & adding Meta tag information. Everyone does that. But intelligent SEO tactics is what that will distinguish you from the rest and make you stand out in the crowd of so many people having their online presence on the web.

While there are already some very well-know SEO strategies out there on the web, I tried to put forth some out-of-the-box SEO tactics that most of you might be missing while optimizing your website. Here we go with the top 4 techniques that can help bring more traffic to your website & eventually skyrocket your ROI. 

Strategy 1 – Use long-tail specific key-phrases instead of keywords

To target more impressions on your site & eventually avoid cut-throat competition, you need to research right keywords relating to your business. Incorporate key-phrases instead of keywords that people are likely to search for when they query something on the web.

For e.g If you own a clothing business that sells dresses for kids, the first keywords that pop up in your mind are “clothes” or “dresses”, which are too easy to have thought by your other competitors. Instead, you should opt for something which is very specific by putting yourself in the place of your customers who are likely to look for a product online. From the perspective of a potential customer, you will figure out that key-phrases like “buy clothes for kids” & “buy dresses for kids” will be more appropriate. Remember, keyword optimization is the first step & if you go wrong here itself, your online business will be dead. 

BONUS TIP - Research key-phrases relevant to your business & rightly to boost your visibility in search results

• Also Read: Latest Algorithm update by Google - Panda 4.1

Strategy 2- Periodically update fresh content on your website

Pleasing search engines is not that easy. You need to get fresh content for your website with appropriate placement of right & relevant keywords in perfect density. This is because website content is the most important thing that stands your chances of ranking higher in search engine results. Google values informative content that it feels can leave a good impact on people. Additionally, you can also set up a blog that brings traffic directly to your website by making a content calendar & regularly post informative content via engaging write-ups.

 Bonus Tip – Always get engaging content for your website that explains your offerings clearly & precisely keeping in mind the target audience.

Strategy 3 – Create a Sitemap for your online presence.

A sitemap is basically an HTML/XML webpage that lists all the pages on your site and is necessary to provide search engines with detailed information about the content of your website. Search engines crawl & index websites via programs called spiders to deliver content in response to search queries made by people on the web. Without a sitemap, indexation will be delayed & you’ll be invisible to the audience out there looking for you. So, all your SEO efforts will go in vain.

Bonus Tip – If you have a website on the most popular CMS – Wordpress, you can automatically get a sitemap created by installing a plug-in called Wordpress SEO by Yoast. 

• Also Read: Top 6 Most Popular Search Engines 

Strategy 4 – Include Social Media Signals to pull more traffic

Yes, you heard that right. Incorporation of social media signals via introducing widgets of popular networking websites like Facebook, Twitter, Linkedin etc will earn you traffic on your website. This is what we usually call as – off page SEO , wherein you are using social networks to gain traffic via earned media.

 Benefits of social media integration are numerous. Some of which include – increased visibility, increased traffic, improved search engine ranking & the most important one is online reputation that will establish your niche amongst your prospective leads & customers.

Bonus Tip – Get beautiful social media widgets designed for your business & integrate them at appropriate positions in your website. Also, encourage people to share your content & build strong online relationships to educate them about your brand

To summarise, SEO is not a piece of cake that one can have so easily & gain top rankings overnight. It needs constant & considerable amount of effort to stick to the ethical SEO techniques and implement them intelligently. If your online presence is also invisible to your target audience, you can get professional services from Dean Infotech & drain all your worries on us. We have a panel of expert SEO professionals who’ll take care of your online business at competitive pricing.  

• Also Read: Ways in which you can Increase Traffic to your Website

Importance of Cloud Services for Small & Mid-sized Businesses

Cloud computing, since its inception, has brought about a sea change throughout the globe by proving a boon to SMBs (Small & Mid-sized businesses, for which it hits the sweet spot of entrepreneurs. However, the concept is still alien to many business owners because of their lack of attention towards newly-emerging technologies & latest industry know-how.

What is Cloud Computing??

For those of us who’re ignorant about this fantastic technology, let’s understand what exactly is cloud computing.

Cloud computing is a sophisticated technology where one is not required to deploy physical infrastructure like web servers, file & email servers, storage systems or software, on their technology set-up and everything is available on the web anywhere & anytime.

Cloud Computing

 Types of Cloud Technology Platforms

Software as a Service (SAAS)

The software-as-a-service – SAAS is a cloud based delivery model that involves the installation, deployment & maintenance of the software in the cloud and connects clients via Internet or Intranet. Software applications run on the server that resides on the web cloud. A good example of SAAS models are hosted shopping cart solutions that are popular among ecommerce online business owners wherein companies like Shopify, Bigcommerce & Volusion etc host the shopping carts on their servers and provide a complete ecommerce solution to its clients. Online Shop owners need to pay a monthly subscription fee to avail the service or can choose from low-cost annual plans & sell their products on the web. 

Software as a Service (SaaS)

Platform as a service (PAAS)

This model offers its users the application platforms, solution stacks & databases as a service serving as a middleware platform through which a customer can create an application or service using ready-made tools/libraries from the provider while controlling the software deployment & configuration settings. A good example of this is the Open Source Platforms that allow users throughout the globe to develop applications on the platform by providing an already made software under public license.

Platform as a service (PAAS)

Infrastructure as a Service (IAAS)

This cloud-based delivery model takes the whole physical hardware completely virtual including all servers, networks, and storage & system management, everything on the cloud. Put simply, this platform is more or less like a data centres that mitigate the risk & maintain all hardware at the local level. 

Development as a Service(DAAS)

Development as a service is a web based platform that involves community shared development tools which are equivalent to locally installed tools in the traditional cloud delivery model. They are usually least opted by any kind of business. 

Importance of Cloud Services for businesses

With cloud services, entrepreneurs & consultants of small and mid-sized businesses can reap the benefits of high performance solutions within a low-cost investment. This is because cloud services save a lot of expenditure that otherwise goes into infrastructure set-ups & software maintenance. Plus, these solutions are available whenever you need them as everything gets stored online & one can access the software and use it without actually downloading them & installing. Also, storing the information on the cloud makes it accessible from anywhere around the world that means you’ll have hassle-free collaboration using the ubiquitous browser or otherwise, you might have to take your IT infrastructure with you wherever you move, which is extremely cumbersome.

To add further, cloud services enable entrepreneurs to get access sophisticated technology & run their business without the need of employing an IT consultant or tech worker on the payroll, thus your human resource also gets saved.

Today, apart from a locally installed desktop operating system & browser, the needs of a lot of small businesses can be easily fulfilled almost completely with the cloud-based offerings. In fact, different surveys on cloud computing reveal that the adoption of this technology is steadily increasing since the year 2009. But what also came to light was cloud computing also comes with a lot of concerns about security, stability & data ownership. Probably, this is the reason that many businesses are still apprehensive of availing cloud based services ignoring the vast advantages the technology has to offer.

Some widely popular Cloud Computing Applications

There are numerous applications, platforms & technologies concerning cloud technology. However, some of them which are widely popular are discussed below -

1.     Google Apps for Business  

This is a service offered by Google that uses a domain name provided by the customer to provide several customizable versions of Google products by featuring web applications with similar functionality. This includes traditional office suits & other Google services like Gmail, Hangouts, Google Calendar, Google Drive, Docs, Sheets, Slides and Google News, Google Play etc. For the first 3 days, it is free, however if you continue using the service, you need to pay $5 per month for a single user account, or alternatively, $50 per user-account per year. Also, you can use Google APPs Marketplace provided by Google which is an app store that contains various free & paid apps that can be installed by users to customize their business experience.

2.     Amazon Web Services

Amazon Web Services is a collection of remote computing services that combine together to make up a cloud computing platform offered over the internet by the largest online company Amazon.

Through Amazon EC2 (Elastic Compute Cloud), the application platform provides scalable virtual private servers using Xen.

3.     Appscale

Appscale is an open-source cloud computing platform, modelled on APP Engine API that deploys Google App Engine applications automatically & also scales it over popular public & private cloud systems & clusters. Appscale provides developers with a rapid, API-driven development platform that can run applications on any cloud infrastructure.

4.     Salesforce

Salesforce is a global cloud application platform that is most popular for its CRM(Customer Relationship Management) solutions & related products. It is basically a SAAS cloud based delivery model that houses the sales automation software.

5.     HP Converged Cloud

HP Cloud is the set of cloud solutions available from Hewlett- Packard that offers 4 clouds – public cloud, private cloud, hybrid cloud and managed private cloud.

CRM – A Model to Track Your Customers

Customer Relationship Management (CRM) has become an effective and strong tool to manage and monitor the organization’s key stake holders – its CUSTOMERS. Lately, this tool has drawn the attention of the leading corporations around the globe as in this era of competition; none of the business would like to lose even a single Lead of business growth. Each and every current and future customer holds highest priority in the businesses. Hence, tracking down the leads, contacts, potentials and activities has become the need of the hour.

The exposed Tool

The various modules that form the core of the CRM tool are – Marketing, Sales, Customer Service & Support, feedback and Scheduling & Monitoring. These core modules can be split further into vast sub-modules that are easy to use and monitor. Depending upon the need and size of the companies, the CRM tools can be easily customized and implemented. But before implementing the CRM, the business must understand that the CRM is meant to create a “single view of the customers” and hence, business must have a clear vision of its clients and their expectations. Due to a huge demand, there are lots of CRM solutions available in market today, but, effectively choosing and customizing the tool is the key to success of the business. As per the recent survey from Gartner, in 2013, European companies’ budget for CRM remained strong despite of the volatile economic environment across the region. The clear reason behind the trend was the organizations' commitment to improving the management of their customer relationships and to stay strong on the customer satisfaction index.

Effective data organization a must in CRM

Be it a Lead or a potential, every single data point in CRM must be correctly mapped and utilized. Year on year, companies have started increasing the budget of CRM solutions for the customers’ management and have started spending fortunes on equipping and training sales and marketing executives with the CRM solutions. But, a CRM is an effective and efficient tool only if the customer’s data is highly streamlined and secured. While choosing a CRM, data flow and data security should be the top priority of the organizations. A CRM will do no good if the marketing executives are unable to generate a clear report on the “Leads” they have generated in the last week and the leads that have become “Potentials” this week. The data management should be backed up by the reliable and robust security measures as for any company; customer’s data is like a priceless treasure that competitors are regularly hunting for. Also, it is extremely important to build a confidence in your sales and marketing team about the CRM they use and the ease the CRM offers to its users.

Dean Infotech CRM Solution

The market researchers and developers at Dean Infotech have put in years of research and experience to design and develop a user-friendly, scalable and robust CRM solution. Every minute details related to the customers were studied and analyzed in detail before developing the Customer Relationship Management application. The complete solution is having various modules – Lead, Potential, Accounts, Contacts, Activities, Products, Service requests etc to cover the length and breadth of customer’s operations at an organization. Immense attention was given to the security measure behind the product to safeguard the client’s information. The major benefit of the solution is its ease of use and quick customizations. Today, with an ever increasing demand, Dean Infotech’s CRM solution is successfully being used at various companies in India.