CRM – A Model to Track Your Customers
Customer Relationship Management (CRM) has become an effective and strong tool to manage and monitor the organization’s key stake holders – its CUSTOMERS. Lately, this tool has drawn the attention of the leading corporations around the globe as in this era of competition; none of the business would like to lose even a single Lead of business growth . Each and every current and future customer holds highest priority in the businesses. Hence, tracking down the leads, contacts, potentials and activities has become the need of the hour. The exposed Tool The various modules that form the core of the CRM tool are – Marketing, Sales, Customer Service & Support, feedback and Scheduling & Monitoring. These core modules can be split further into vast sub-modules that are easy to use and monitor. Depending upon the need and size of the companies, the CRM tools can be easily customized and implemented. But before implementing the CRM, the business must understand that the...